The Big 4 Marketing Companies: Who are They and What Do They Do?

Universal McCann is a creative media agency that has a client list that includes some of the world's biggest brands, such as Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group, together with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. Cheil Worldwide is South Korea's largest advertising agency with a turnover more than three times that of its closest domestic rival.

The agency has 53 offices in 43 countries and 6,200 employees worldwide. Owned by the Samsung Group, Cheil's list of major customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating branded pets such as Uncle Ben, The Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett is still known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis. Walter Thompson is the best-known marketing agency in the world and has been creating creative solutions for creating lasting brands for more than 150 years.

A true global agency, JWT has more than 200 offices in more than 90 countries and close to 10,000 employees. The WPP agency is the official agency of Church's Chicken USA UU., Marine Corps., Subway and KPMG, to name a few. Founded in 1997, Mindshare is one of the best media buying and planning agencies in the world. The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare is the official media agency of Pandora Jewelry TJX and Tyson Foods. In 1949 Bill Bernbach Ned Doyle and Maxwell Dane founded the advertising giant DDB.

DDB is one of the most prestigious advertising agencies and regularly receives awards and awards. While maintaining a lower profile than other major agencies DDB continues to work with major brands from Heineken to Ubisoft and Volkswagen while acting as an official agency for McDonald's Jeep and more. Dentsu is the largest advertising agency in Japan. The agency offers a wide range of services in eight business areas including marketing digital creative sphere promotions media content public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook. With the ability to offer all kinds of services from strategy to logistics through brand building and cybersecurity more and more companies are choosing to work with this multifaceted agency.

Deloitte Digital is just beginning to show its capabilities and the agency continues to acquire talent most recently with the acquisition of the San Francisco-based creative store Heat and the Swedish agency Acne. Engine is a marketing company made up of 14 agencies working across the spectrum of marketing disciplines. Everyone knows who are the biggest marketing companies in the world but there are some that stand out from the rest due to their size reach or influence on global markets. Later McCann tripled its turnover and formed a small holding company inspired by Interpublic called McCann-Erickson World Group which added services such as public relations event marketing corporate identity consulting. These advertising and marketing giants have grown in response to fundamental changes between their customers and media companies. The global marketing company employs more than 8 000 people in 70 offices around the world and is a subsidiary of Alliance Data Systems Corp a loyalty and marketing services company. The growing ubiquity of advertising in emerging markets together with the increasing complexity of the advertising landscape in developed markets have made these advertising giants increasingly better positioned to grow up. There is reason to believe that these companies will continue to grow ahead of the overall advertising investment market and GDP growth.

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