The world of marketing is ever-evolving and it can be difficult to keep up with the latest trends and the biggest players in the industry. While many people may think they know who the biggest marketing companies in the world are, it may surprise them to learn that some of the most famous agencies like BBDO, Havas or Grey are not even in the top 10. The landscape of global agencies has become increasingly complex and crowded over the past decade, with large networks of agencies and holding companies at the forefront, as well as consulting firms and technology giants joining the competition. Internal agencies have also become more common. Engine is a marketing company that stands out from the rest.
This new generation of marketing agency is based on 14 agencies working across a wide range of marketing disciplines, with 30 offices around the world from New York to Shanghai, Los Angeles, Sydney and more. They have worked with some of the biggest names in the industry such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies.
UM operates in more than 100 countries and employs more than 4,800 people. Mc Group is the largest independent advertising and public relations agency in Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few. With more than 80 offices around the world, this German communication agency is the only one present in all 28 Member States of the EU and in economic centers around the world.
Saatchi & Saatchi began as an emerging advertising agency in London in the 1970s but has since grown into a global communication agency with 114 offices in 67 countries. Although it remains the smallest of the three main advertising agencies in the Publicis Groupe network, it continues to work with six of the top 10 global advertisers. Edelman is the world's largest independent public relations agency that helped define modern public relations. The agency continues to push boundaries when it comes to what public relations can do and partners with 2000 of the world's leading companies to help them evolve, promote and protect their brand and reputation.
Edelman has 65 offices and 5000 employees. Cheil Worldwide is South Korea's largest advertising agency with a turnover more than three times that of its closest domestic rival. The agency has 53 offices in 43 countries and 6200 employees worldwide. Owned by Samsung Group, Cheil's list of major customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more.
Zenith is part of Publicis Media and is known as The Outcome Media Company for its ability to combine advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1800 programmatic experts in 95 markets around the world, Zenith has more than 3000 customers in North America, Europe, Asia-Pacific, Latin America and Middle East. Xaxis is another member of WPP's GroupM that specializes in communications planning, media value optimization, technology and data analysis. They have worked with companies such as Aviva, 21st Century Fox, Mercedes-Benz BMW and more.
Y&R was founded in 1923 and is now a world leader in marketing communications within WPP's network. The agency operates as a global boutique agency that connects deep information on local companies' needs with consumers united by a global team. Y&R's customer list includes RockCked Dell Xerox Burger King Movistar Carat is a comprehensive media buying and planning agency that seeks to redefine media for today's most innovative clients. The agency consistently ranks high on RECMA's global qualitative assessment ranking and serves clients in 150 countries with more than 10 000 talented employees.
Carat is also the largest agency within Dentsu Aegis network when it comes to annual revenues. Walter Thompson is one of the best-known marketing agencies in the world having been creating creative solutions for lasting brands for over 150 years. JWT is a true global agency with more than 200 offices in 90 countries and nearly 10 000 employees. The WPP agency works with Church's Chicken US US Marine Corps Subway KPMG among others Mediacom was originally Grey's media division but separated to focus on full-time media work with companies such as Mars P&G AB InBev GSK Sony Mediacom is part of GroupM which is part of WPP Mindshare was founded in 1997 and has since become one of the best media buying planning agencies in the world.
The agency is part of WPP's GroupM has 116 offices 86 countries North America Latin America Europe Middle East Asia Mindshare official media agency Pandora Jewelry TJX Tyson Foods Bill Bernbach Ned Doyle Maxwell Dane founded advertising giant DDB 1949. DDB one most prestigious advertising agencies regularly receives awards awards While maintaining lower profile than other major agencies DDB continues work major brands Heineken Ubisoft Volkswagen official agency McDonald's Jeep Dentsu largest advertising agency Japan offers wide range services eight business areas including marketing digital creative sphere promotions media content public relations global business. Dentsu founded 1901 works global brands Facebook PwC Digital Services Hallandale Beach FL provides digital services clients across industries including automotive consumer goods retail healthcare financial services technology entertainment travel hospitality.
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