Everyone believes they know who the biggest marketing companies in the world are, and you may be familiar with some of the well-known agencies like BBDO, Havas or Grey. But would it surprise you to learn that these agencies don't even make it into the top 10? The landscape of global agencies has become increasingly crowded and complex over the past decade. While large networks of agencies and holding companies remain at the forefront, consulting firms and tech giants have joined the competition, as well as internal agencies. This has made it difficult to distinguish between what is considered an agency and who is best suited to support your global digital, advertising and marketing initiatives.
Engine is a marketing company comprised of 14 agencies that work across a range of marketing disciplines. They have 30 offices around the world, from New York to Shanghai, Los Angeles, Sydney and more. This new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that boasts a client list including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
The agency is part of the Interpublic network and is a member of the IPG Mediabrands group alongside Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs over 4,800 people. Mc Group is Europe's largest independent advertising and public relations agency. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few.
With more than 80 offices around the world, this German communication agency is the only one present in all 28 Member States of the EU as well as in economic centers around the globe. Saatchi & Saatchi began as an emerging advertising agency in London in the 1970s but has since grown into a global communication agency with 114 offices in 67 countries. Although it remains the smallest of the three main advertising agencies in the Publicis Groupe network, it continues to work with six of the top 10 global advertisers. Edelman is the world's largest independent public relations agency that helped define modern public relations.
The agency continues to push boundaries when it comes to what public relations can do and partners with 2000 of the world's leading companies to help them evolve, promote and protect their brand and reputation. Edelman has 65 offices and 5000 employees. Cheil Worldwide is South Korea's largest advertising agency with a turnover more than three times that of its closest domestic rival. The agency has 53 offices in 43 countries and 6,200 employees worldwide.
Owned by Samsung Group, Cheil's list of major customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Zenith is part of Publicis Media's ROI Agency with 5000 specialists in 95 markets. The agency specializes in communications planning, media value optimization, technology and data analysis. Zenith has worked with companies such as Aviva, 21st Century Fox, Mercedes-Benz BMW and more.
Xaxis is The Outcome Media Company which combines advanced artificial intelligence with data and proven expertise to optimize programmatic media investments. With 1800 programmatic experts Xaxis has more than 3000 customers in 47 markets across North America, Europe, Asia-Pacific Latin America and Middle East. Xaxis is a member of WPP's GroupM. Founded in 1923 Y&R is a world leader in marketing communications within WPP network.
The agency operates as a global boutique agency connecting deep insights on local companies' needs with consumers united by a global team. Y&R's customer list includes RockCked Dell Xerox Burger King Movistar. Carat is a comprehensive media buying and planning agency that seeks to redefine media for today's most innovative clients. The agency consistently ranks high in RECMA's global qualitative assessment ranking serving clients in 150 countries with more than 10 000 talented employees.
Carat is also the largest agency within Dentsu Aegis network in terms of annual revenues. Walter Thompson is one of the best-known marketing agencies in the world having been creating creative solutions for creating lasting brands for over 150 years. JWT a true global agency has more than 200 offices in over 90 countries and nearly 10 000 employees. WPP agency is official agency for Church's Chicken US US Marine Corps Subway KPMG to name a few.
Mediacom is one of the world's leading media companies with 7 000 employees in 125 offices in 100 countries around the world. They were originally Grey's media division but separated to focus on full-time media working with companies such as Mars P&G AB InBev GSK Sony. Mediacom is part of GroupM and member of WPP. Founded in 1997 Mindshare is one of best media buying planning agencies in world part of WPP's GroupM having 116 offices in 86 countries across North America Latin America Europe Middle East Asia Mindshare official media agency for Pandora Jewelry TJX Tyson Foods.
In 1949 Bill Bernbach Ned Doyle Maxwell Dane founded advertising giant DDB one most prestigious advertising agencies regularly receiving awards accolades while maintaining lower profile than other major agencies DDB continues working major brands from Heineken Ubisoft Volkswagen acting official agency McDonald's Jeep more. Dentsu largest advertising agency Japan offering wide range services eight business areas including marketing digital creative sphere promotions media content public relations global business founded 1901 works global brands such Facebook. PwC Digital Services agency division PricewaterhouseCoopers multinational consulting firm with over 10 000 team members worldwide digital agency offers innovation strategy design technology services clients worldwide.
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