He wants to test the viability of a new product concept. Most of them will have a strategy template or a lead generation process that encompasses the steps shown below. A couple of years ago, Ford ended a 75-year partnership with WPP as its only advertising partner. Instead, Ford named BBDO its principal advertising agency.
Along with BBDO, Ford also named Wieden+ Kennedy as an “innovation partner”. It also brought in more than 100 internal salespeople to transfer some key functions within the company. In today's digital world, customers are looking for something different from their marketing agency. They don't want an extensive knowledge base; they want a limited experience that can help them achieve their goals.
The Internet has made it easier for small businesses to find agencies with specific skills, and the complexity and competitiveness of digital marketing has made it harder for companies to succeed without a team of experts and a large budget. Clients are looking for agencies that can do one thing really well, and they value media strategy more than agencies do. A Forbes survey revealed that clients prioritize media strategy to a large extent, while for agencies they only represent 10% of the pie. This makes sense; anyone can buy an ad, but creating a complete media strategy requires experience and skill. Customers also want more information about consumers from their partner agencies, and they need to be in 100% agreement on this. Outsourcing your marketing is a great way to avoid the hassle of interviewing individual salespeople for your internal team.
Agencies are flexible and take the time necessary to understand your company and articulate your brand's vision. You can specialize in content marketing for business-to-business companies in the financial sector, or in creating websites for law firms or in search engine optimization for hotels in your local area. Marketing helps introduce your company to your target audience, but remember that effective marketing isn't easy. When you're working with an agency, this won't be a problem, as their job is to track marketing trends and ensure that your marketing is exactly what people are looking for right now. Growth marketing agencies will examine their current marketing strategy, study its flaws, and identify ways to improve it. In-housing offers greater control over brand messages, but most companies struggle to execute impactful marketing campaigns due to a lack of talent and internal support.
It's one thing to hire a new employee to work in your marketing department, but when you hire a marketing agency, you get a team of experts who live and breathe digital marketing. Working with a growth marketing agency is one of the best things you can do to achieve phenomenal marketing performance. After 18 difficult months, 80% of small and medium-sized enterprises (SMEs) say they have recovered from the effects of COVID-19, and almost half (43%) say they plan to invest more money in developing marketing strategies over the next year. In fact, 81% say that a marketing strategy was fundamental to the success of their business during COVID-19, and 71% say they would not have survived the last 18 months without a marketing strategy. When it comes down to it, customers want an agency that can provide specialized skills and expertise in media strategy. They want an agency that can provide them with information about consumers and help them create effective campaigns that will generate results.
They want an agency that can help them stay ahead of trends and ensure their marketing is up-to-date with what people are looking for right now.
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